Pricing
One price per plan. Every feature, on every plan.
Five links free, no card. Paid plans differ on five numbers only: links, click events a month, custom domains, tags and team members. Every analytics field, every date range, and the API and MCP server are on every plan.
Yearly bills ten months up front, so two months are free.
Free
Free
Forever, no card required
- Links
- 5
- Click events / mo
- 100
- Custom domains
- Shared domain
- Tags
- 1
- Team members
- 1
- Every analytics field: country, device, browser, referrer and UTM
- History kept for as long as the link exists, over any date range
- QR codes on every link, scans counted separately from clicks
- Link expiry and password protection
Starter
$19/mo
Billed monthly, cancel anytime
- Links
- 1,000
- Click events / mo
- 50,000
- Custom domains
- 10
- Tags
- 25
- Team members
- 2
- Every analytics field: country, device, browser, referrer and UTM
- Custom domains, live in minutes after a CNAME
- QR codes on every link, scans counted separately from clicks
- Link expiry, password protection and per-platform destinations
- REST API and MCP server access
Most popular
Pro
$49/mo
Billed monthly, cancel anytime
- Links
- 5,000
- Click events / mo
- 150,000
- Custom domains
- 50
- Tags
- 100
- Team members
- 5
- Every analytics field: country, device, browser, referrer and UTM
- Custom domains, live in minutes after a CNAME
- QR codes on every link, scans counted separately from clicks
- Link expiry, password protection and per-platform destinations
- REST API and MCP server access
Growth
$149/mo
Billed monthly, cancel anytime
- Links
- 20,000
- Click events / mo
- 500,000
- Custom domains
- 200
- Tags
- 400
- Team members
- 10
- Every analytics field: country, device, browser, referrer and UTM
- Custom domains, live in minutes after a CNAME
- QR codes on every link, scans counted separately from clicks
- Link expiry, password protection and per-platform destinations
- REST API and MCP server access
Scale
$349/mo
Billed monthly, cancel anytime
- Links
- 100,000
- Click events / mo
- 2,000,000
- Custom domains
- 500
- Tags
- 1,000
- Team members
- 20
- Every analytics field: country, device, browser, referrer and UTM
- Custom domains, live in minutes after a CNAME
- QR codes on every link, scans counted separately from clicks
- Link expiry, password protection and per-platform destinations
- REST API and MCP server access
Plans and billing
Ask AI
Still deciding on a shortener?
Ask a neutral AI to weigh Lua against the alternatives. The comparison pages are public, so it has something real to read.
Make your first link in a minute
Sign up, paste a URL, and watch the clicks arrive. Bring a domain whenever you are ready.