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Notes on link analytics, custom domains, and building an open source link shortener.

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Why your short links should wear your own domain
domainsdeliverabilitybranding

Why your short links should wear your own domain

A branded short domain is not vanity. It changes whether people click, keeps you out of spam filters, and decides if your links outlive the shortener.

LuaLua·
What a short link actually records on every click
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What a short link actually records on every click

Every click on a short link leaves a trail. Exactly what gets stored, what gets guessed at, how reliable each part is, and what it cannot tell you.

LuaLua·
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